“If you can’t measure it, you can’t manage it.” -Peter Drucker

Measuring Customer and Market Culture

A new way to measure a customer or market culture

There is no easy and reliable way to measure market culture. Following the logic of management magnate Peter Drucker, there also is no easy and reliable way to manage it. But, that’s about to change.

For the past two years, we’ve been hard at work developing an organizational culture survey…one that’s more relevant and fundamental to performance than anything we’ve seen in the market…one that specifically measures market culture.

I’m happy to announce that development cycle is nearing completion and that the instrument will be unveiled for commercial use later this Spring.

Two weeks ago we completed a study with the instrument that included dozens of companies and nearly 1000 employees. We’re in the process of analyzing all study data, determining the level of validity and reliability and establishing correlations to business performance.

Because this is an exciting time for us (and should be for anyone interested in their organization’s performance) I’ll be posting periodic updates on the blog, letting you know what’s coming out of the research and how the instrument is progressing.

Lucas Coffeen

Project Leader

UPDATE: We now have a reliable and valid way to measure what many leaders call “Customer Focus” – essentially it is a culture the brings the customer into every decision point a business makes at every level. If you are interested to know more about the measurement tool CLICK HERE

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3 responses to ““If you can’t measure it, you can’t manage it.” -Peter Drucker

  1. Thanks for kicking this off Lucas, we are in for some interesting months ahead!

  2. Pingback: Content Strategy, UX und andere Fremdworte « Brienchen's Blog

  3. Pingback: Results-Based Management | Biz Media Blog

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