MarketCulture Blog – Using Culture for Competitive Advantage

World’s Best Viral Video?

April 22, 2009 · 1 Comment

I have been reflecting recently on viral marketing and it’s capacity to build global awareness almost instantly…

Like every great marketing technique there is a formula:

It has to be interesting and in a way that really stands out whether its wacky, creative, controversial, unexpected or inspirational.

This is one of my favorites (maybe the world’s best? – that probably depends on your criteria…..), it connects with viewers emotionally with a simple powerful idea that connects people around the globe…enjoy!

Categories: Branding · Social Media Marketing · innovation
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