About the Author

MarketCulture Strategies is the global leader in assessing the market-centricity of an organization and its degree of Cultural Sense-Ability to customers, competitors and environmental conditions that impact business flow. MCS works closely with the C-Suite and other consulting groups to focus and adjust corporate vision and values around the right set of beliefs, behaviors and processes to engender more dynamic organizations, predictable growth, and customer lifetime value.

Chris Brown is the blog editor and is CEO of MarketCulture Strategies.

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