Comments for MarketCulture Blog - Using Culture for Competitive Advantage http://blog.marketculture.com Strategies for Creating and Maintaining a Market-Based Culture within Your Business Mon, 22 Feb 2010 14:36:36 +0000 http://wordpress.com/ hourly 1 Comment on Having the best and the brightest employees is not enough: Lessons from Microsoft by Lucas Coffeen http://blog.marketculture.com/2010/02/18/having-the-best-and-the-brightest-employees-is-not-enough-lessons-from-microsoft/#comment-42 Lucas Coffeen Mon, 22 Feb 2010 14:36:36 +0000 http://blog.marketculture.com/?p=283#comment-42 "Buying small innovative companies won’t work as they will ultimately get eaten up by the Microsoft culture." Good point. I wonder how long it takes for an acquired company's culture to be 'eaten'? From the literature we know that it generally takes 18 months to see the effects of culture transformation from change management. However, I imagine the process can occur much more quickly when existing cultures are merged. How quickly would largely be a product of how autonomously the acquired firm is allowed to operate after the merge. Regardless, acquisitions would only serve as very short-term sources of innovation for Microsoft. “Buying small innovative companies won’t work as they will ultimately get eaten up by the Microsoft culture.” Good point. I wonder how long it takes for an acquired company’s culture to be ‘eaten’? From the literature we know that it generally takes 18 months to see the effects of culture transformation from change management. However, I imagine the process can occur much more quickly when existing cultures are merged. How quickly would largely be a product of how autonomously the acquired firm is allowed to operate after the merge. Regardless, acquisitions would only serve as very short-term sources of innovation for Microsoft.

]]> Comment on Why authenticity matters by Christopher Brown http://blog.marketculture.com/2009/08/03/why-authenticity-matters/#comment-40 Christopher Brown Thu, 29 Oct 2009 04:32:05 +0000 http://blog.marketculture.com/?p=246#comment-40 Corporate culture is often a secondary consideration for employees but it has a large impact on whether they will enjoy working in a company environment. I think most people want to know the truth, where they stand and want to be valued for their unique skills and experience. Unfortunately in my experience this is not the case in many organizations where politics and an internal focus hampers people's ability to contribute effectively. Authenticity breeds trust and trust makes for a more fluid outcome focused organization where everyone is going after the some goal, creating value for customers, profitably.... Corporate culture is often a secondary consideration for employees but it has a large impact on whether they will enjoy working in a company environment. I think most people want to know the truth, where they stand and want to be valued for their unique skills and experience. Unfortunately in my experience this is not the case in many organizations where politics and an internal focus hampers people’s ability to contribute effectively. Authenticity breeds trust and trust makes for a more fluid outcome focused organization where everyone is going after the some goal, creating value for customers, profitably….

]]> Comment on Why culture is critical to being customer-centric by Christopher Brown http://blog.marketculture.com/2009/04/21/why-culture-is-critical-to-being-customer-centric/#comment-39 Christopher Brown Thu, 29 Oct 2009 04:25:50 +0000 http://blog.marketculture.com/?p=187#comment-39 Thanks for commenting on our Blog Alex. You are correct customer satisfaction is no only about external customers but also internal customer/stakeholder satisfaction as this is reflected externally. Thanks for commenting on our Blog Alex. You are correct customer satisfaction is no only about external customers but also internal customer/stakeholder satisfaction as this is reflected externally.

]]> Comment on Why authenticity matters by alexboudreau http://blog.marketculture.com/2009/08/03/why-authenticity-matters/#comment-38 alexboudreau Wed, 21 Oct 2009 02:58:46 +0000 http://blog.marketculture.com/?p=246#comment-38 I think this will also help companies attract skilled employees in the competitive market place. If employees place importance to corporate culture, then a strategy that promotes authenticity and openness may attract key talent. I think this will also help companies attract skilled employees in the competitive market place. If employees place importance to corporate culture, then a strategy that promotes authenticity and openness may attract key talent.

]]> Comment on Why culture is critical to being customer-centric by alexboudreau http://blog.marketculture.com/2009/04/21/why-culture-is-critical-to-being-customer-centric/#comment-37 alexboudreau Wed, 21 Oct 2009 02:52:47 +0000 http://blog.marketculture.com/?p=187#comment-37 I agree with your comment. I believe organizations need to set customer satisfaction as the primary objective which will naturally lead to profits. This can be expanded beyond marketing and throughout core operations. http://alexandreboudreau.com/ I agree with your comment. I believe organizations need to set customer satisfaction as the primary objective which will naturally lead to profits. This can be expanded beyond marketing and throughout core operations.

http://alexandreboudreau.com/

]]> Comment on JetBlue uses Twitter – Listens to Customers, Grabs New Business by My Q&A with Biz Stone, the co-founder of Twitter « prototypo http://blog.marketculture.com/2008/04/16/jetblue-uses-twitter-listens-to-customers-grabs-new-business/#comment-36 My Q&A with Biz Stone, the co-founder of Twitter « prototypo Mon, 06 Jul 2009 17:01:48 +0000 http://marketculture.wordpress.com/?p=50#comment-36 [...] Rapid reaction (via Competitive Advantage) [...] [...] Rapid reaction (via Competitive Advantage) [...]

]]> Comment on JetBlue uses Twitter – Listens to Customers, Grabs New Business by These Top Five Voice of Customer Pitfalls prevent you from hearing your customer « Fredzimny’s CCCCC Blog http://blog.marketculture.com/2008/04/16/jetblue-uses-twitter-listens-to-customers-grabs-new-business/#comment-35 These Top Five Voice of Customer Pitfalls prevent you from hearing your customer « Fredzimny’s CCCCC Blog Mon, 18 May 2009 11:45:49 +0000 http://marketculture.wordpress.com/?p=50#comment-35 [...] these challenges, can you really afford to turn a deaf ear to social voices? JetBlue is already using Twitter to listen to customers and respond to service issues. In the future, the company plans to use Attensity’s [...] [...] these challenges, can you really afford to turn a deaf ear to social voices? JetBlue is already using Twitter to listen to customers and respond to service issues. In the future, the company plans to use Attensity’s [...]

]]> Comment on World’s Best Viral Video? by Articles about Viral Marketing as of April 23, 2009 | The Lessnau Lounge http://blog.marketculture.com/2009/04/22/worlds-best-viral-video/#comment-34 Articles about Viral Marketing as of April 23, 2009 | The Lessnau Lounge Thu, 23 Apr 2009 16:16:45 +0000 http://blog.marketculture.com/?p=201#comment-34 [...] of your business topic. Viral marketing can be rewarding when done through article writing World’s Best Viral Video? - blog.marketculture.com 04/23/2009 I have been reflecting recently on viral marketing and it’s [...] [...] of your business topic. Viral marketing can be rewarding when done through article writing World’s Best Viral Video? – blog.marketculture.com 04/23/2009 I have been reflecting recently on viral marketing and it’s [...]

]]> Comment on Ford: Transforming market means transforming marketing by Christopher Brown http://blog.marketculture.com/2008/08/21/ford-transforming-market-means-transforming-marketing/#comment-33 Christopher Brown Wed, 22 Apr 2009 23:48:25 +0000 http://marketculture.wordpress.com/?p=59#comment-33 Nice update Peder, how things have change for the car industry since you wrote this! Nice update Peder, how things have change for the car industry since you wrote this!

]]> Comment on Ford: Transforming market means transforming marketing by Peder http://blog.marketculture.com/2008/08/21/ford-transforming-market-means-transforming-marketing/#comment-32 Peder Sun, 19 Apr 2009 21:14:48 +0000 http://marketculture.wordpress.com/?p=59#comment-32 I just saw this update on Ford's decision to use social media to create buzz around the new Fiesta. They're giving out a few cars and asking the recipients to write about their experience. They're cultivating a word of mouth campaign in the place where their target market likes to talk. For innovation's sake, I hope this works well for them. http://blog.wired.com/cars/2009/04/how-the-fiesta.html I just saw this update on Ford’s decision to use social media to create buzz around the new Fiesta. They’re giving out a few cars and asking the recipients to write about their experience. They’re cultivating a word of mouth campaign in the place where their target market likes to talk. For innovation’s sake, I hope this works well for them.

http://blog.wired.com/cars/2009/04/how-the-fiesta.html

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