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	<title>MarketCulture Blog</title>
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	<link>http://blog.marketculture.com</link>
	<description>Strategies for Creating and Maintaining a Market-Based Culture within Your Business</description>
	<pubDate>Thu, 21 Aug 2008 18:44:21 +0000</pubDate>
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		<title>Ford: Transforming market means transforming marketing</title>
		<link>http://blog.marketculture.com/2008/08/21/ford-transforming-market-means-transforming-marketing/</link>
		<comments>http://blog.marketculture.com/2008/08/21/ford-transforming-market-means-transforming-marketing/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 18:44:21 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Market Culture in Action]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[car]]></category>

		<category><![CDATA[Ford]]></category>

		<category><![CDATA[leadership]]></category>

		<category><![CDATA[reorganization]]></category>

		<guid isPermaLink="false">http://marketculture.wordpress.com/?p=59</guid>
		<description><![CDATA[On a recent airport layover I picked up a copy of Business Week with picture of a Model T on the cover.  The cover story was about Ford&#8217;s efforts to revamp their company, their brand and their marketing department.
After reporting record quarterly losses and a 50% reduction of market share since 1995, the company identified [...]]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/08/21/ford-transforming-market-means-transforming-marketing/feed/</wfw:commentRss>
	
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			<media:title type="html">PH</media:title>
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		<title>A Product So Good We Don&#8217;t Need Sales or Marketing</title>
		<link>http://blog.marketculture.com/2008/06/12/a-product-so-good-we-dont-need-sales-or-marketing/</link>
		<comments>http://blog.marketculture.com/2008/06/12/a-product-so-good-we-dont-need-sales-or-marketing/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 00:09:53 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Innovative Thought]]></category>

		<category><![CDATA[Jeremiah Owyang]]></category>

		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://marketculture.wordpress.com/?p=57</guid>
		<description><![CDATA[A little while ago I read this blog post by Jeremiah Owyang and was pleased to see another blogger take on an issue that we recognize everyday.  Is your company market-driven or product-driven?
What&#8217;s the difference?  Product-driven firms spend their time, money and best talent on creating unique or new products, or on increasing the amount [...]]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/06/12/a-product-so-good-we-dont-need-sales-or-marketing/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/pederhanson-128.jpg" medium="image">
			<media:title type="html">PH</media:title>
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		<title>Collaboration Needed by Workers Too</title>
		<link>http://blog.marketculture.com/2008/05/19/collaboration-needed-by-workers-too/</link>
		<comments>http://blog.marketculture.com/2008/05/19/collaboration-needed-by-workers-too/#comments</comments>
		<pubDate>Mon, 19 May 2008 17:35:51 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Innovative Thought]]></category>

		<category><![CDATA[Market Culture in Action]]></category>

		<category><![CDATA[collaboration]]></category>

		<guid isPermaLink="false">http://marketculture.wordpress.com/?p=56</guid>
		<description><![CDATA[On my way in to the office today I heard an interesting story on NPR.  Apparently services have popped up in New York wherein small business owners, freelancers and other self-employed types can work together in the same space.  While one tennant (right word?) admits it cuts into his productivity a bit, the value of [...]]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/05/19/collaboration-needed-by-workers-too/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/pederhanson-128.jpg" medium="image">
			<media:title type="html">PH</media:title>
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		<title>Video Enables Never-Before-Possible Conversations</title>
		<link>http://blog.marketculture.com/2008/05/19/video-enabled-conversations/</link>
		<comments>http://blog.marketculture.com/2008/05/19/video-enabled-conversations/#comments</comments>
		<pubDate>Mon, 19 May 2008 17:06:58 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Customer Value]]></category>

		<category><![CDATA[Innovative Thought]]></category>

		<category><![CDATA[collaboration]]></category>

		<category><![CDATA[customer interaction]]></category>

		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://marketculture.wordpress.com/?p=54</guid>
		<description><![CDATA[Using videos to interact with clients has always been powerful.  A video report at an annual shareholder or sales meeting will hold attention better than most, if not all speakers.  And back in our younger years, how much more interesting was a watching an educational film than listening to the teacher?
Over the last number of [...]]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/05/19/video-enabled-conversations/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/pederhanson-128.jpg" medium="image">
			<media:title type="html">PH</media:title>
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		<title>Recession?  Time to grow the business!</title>
		<link>http://blog.marketculture.com/2008/05/06/recession-time-to-grow-the-business/</link>
		<comments>http://blog.marketculture.com/2008/05/06/recession-time-to-grow-the-business/#comments</comments>
		<pubDate>Tue, 06 May 2008 21:09:34 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Innovative Thought]]></category>

		<category><![CDATA[Market Culture in Action]]></category>

		<category><![CDATA[Publications]]></category>

		<category><![CDATA[article]]></category>

		<category><![CDATA[customer]]></category>

		<category><![CDATA[published articles]]></category>

		<category><![CDATA[recession]]></category>

		<category><![CDATA[Seven Winning Tactics during a Downturn]]></category>

		<guid isPermaLink="false">http://marketculture.wordpress.com/?p=52</guid>
		<description><![CDATA[In an article entitled Seven Winning Tactics During a Downturn, MarketCulture chairman Linden Brown outlines some tactics to use during a downturn that help grow market share and improve the value your company provides its customers.  Chief among them:

Take another look at your firm&#8217;s mission. How well does it emphasize your customer?
Reconsider the team you [...]]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/05/06/recession-time-to-grow-the-business/feed/</wfw:commentRss>
	
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			<media:title type="html">PH</media:title>
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		<title>CEOs Take Heed</title>
		<link>http://blog.marketculture.com/2008/04/24/ceos-take-heed/</link>
		<comments>http://blog.marketculture.com/2008/04/24/ceos-take-heed/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 22:26:20 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Innovative Thought]]></category>

		<category><![CDATA[Publications]]></category>

		<category><![CDATA[article]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[culture]]></category>

		<category><![CDATA[IndUS]]></category>

		<category><![CDATA[journal]]></category>

		<category><![CDATA[publication]]></category>

		<guid isPermaLink="false">http://marketculture.wordpress.com/?p=51</guid>
		<description><![CDATA[Organizational culture might be difficult to perceive, but it is a driver of business performance, according to more than sixty studies covering 7,619 companies and business units in 26 countries.]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/04/24/ceos-take-heed/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/pederhanson-128.jpg" medium="image">
			<media:title type="html">PH</media:title>
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		<item>
		<title>JetBlue uses Twitter - Listens to Customers, Grabs New Business</title>
		<link>http://blog.marketculture.com/2008/04/16/jetblue-uses-twitter-listens-to-customers-grabs-new-business/</link>
		<comments>http://blog.marketculture.com/2008/04/16/jetblue-uses-twitter-listens-to-customers-grabs-new-business/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 23:17:48 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Innovative Thought]]></category>

		<category><![CDATA[Market Culture in Action]]></category>

		<category><![CDATA[Fast Company]]></category>

		<category><![CDATA[jet blue]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[SXSW]]></category>

		<category><![CDATA[Jeremiah Owyang]]></category>

		<category><![CDATA[Newsweek]]></category>

		<category><![CDATA[CIO Insight]]></category>

		<guid isPermaLink="false">http://marketculture.wordpress.com/?p=50</guid>
		<description><![CDATA[Part of the reason I haven&#8217;t been blogging as much as I should be is because I have been &#8220;micro-blogging&#8221; on this fascinating site called Twitter.  If you haven&#8217;t heard of this yet, check out their FAQs or read a Newsweek article. Find out how it can be used by businesses through CIO Insight.
Today I&#8217;m [...]]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/04/16/jetblue-uses-twitter-listens-to-customers-grabs-new-business/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/pederhanson-128.jpg" medium="image">
			<media:title type="html">PH</media:title>
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		<item>
		<title>Great SVAMA Event w/ Carmine Gallo Yesterday</title>
		<link>http://blog.marketculture.com/2008/04/11/great-svama-event-w-carmine-gallo-yesterday/</link>
		<comments>http://blog.marketculture.com/2008/04/11/great-svama-event-w-carmine-gallo-yesterday/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 16:53:18 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Affiliations]]></category>

		<category><![CDATA[Innovative Thought]]></category>

		<category><![CDATA[carmine gallo]]></category>

		<category><![CDATA[fire them up]]></category>

		<category><![CDATA[inspire]]></category>

		<category><![CDATA[made to stick]]></category>

		<category><![CDATA[motivation]]></category>

		<category><![CDATA[svama]]></category>

		<guid isPermaLink="false">http://marketculture.wordpress.com/?p=49</guid>
		<description><![CDATA[Yesterday afternoon we had an SVAMA-sponsored lunch presentation by Carmine Gallo.  He presented topics from his new book, Fire Them Up via (Amazon), which discusses great communication techniques.  However, more than simply summarizing his points, we were able to put the pieces into practice.
After explaining 7 components that fill in the acronym &#8220;INSPIRE&#8221; participants were [...]]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/04/11/great-svama-event-w-carmine-gallo-yesterday/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/pederhanson-128.jpg" medium="image">
			<media:title type="html">PH</media:title>
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		<item>
		<title>An Individual Also Has A Market Culture</title>
		<link>http://blog.marketculture.com/2008/02/26/an-individual-also-has-a-market-culture/</link>
		<comments>http://blog.marketculture.com/2008/02/26/an-individual-also-has-a-market-culture/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 23:32:53 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Innovative Thought]]></category>

		<category><![CDATA[Market Culture in Action]]></category>

		<category><![CDATA[components]]></category>

		<category><![CDATA[individual]]></category>

		<category><![CDATA[market culturalist]]></category>

		<guid isPermaLink="false">http://marketculture.wordpress.com/?p=48</guid>
		<description><![CDATA[So often we talk about a Market Culture as being something that an organization (company, business unit) possesses.  We forget to mention that the actions that define this way of business life start at the individual.
Personal Culture =&#62; Group Culture
Your Market Culture =&#62; Your Company&#8217;s Market Culture
So every day ask yourself, &#8220;What have I done [...]]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/02/26/an-individual-also-has-a-market-culture/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/pederhanson-128.jpg" medium="image">
			<media:title type="html">PH</media:title>
		</media:content>
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		<item>
		<title>Retroactively Introducing the &#8220;Market Culturist&#8221;</title>
		<link>http://blog.marketculture.com/2008/02/12/retroactively-introducing-the-market-culturist/</link>
		<comments>http://blog.marketculture.com/2008/02/12/retroactively-introducing-the-market-culturist/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 19:55:14 +0000</pubDate>
		<dc:creator>Peder</dc:creator>
		
		<category><![CDATA[Market Culture in Action]]></category>

		<category><![CDATA[church of the customer]]></category>

		<category><![CDATA[mark cuban]]></category>

		<category><![CDATA[market culturist]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=47</guid>
		<description><![CDATA[In my last post I introduced the term &#8220;market culturist.&#8221;
In case you&#8217;re wondering, a &#8220;market culturist&#8221; is a new term I&#8217;m making up to describe someone that shares our philosophy &#8212; someone who gets what we do. There are a number of you out there. Perusing the Internet, I came across a great piece from [...]]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2008/02/12/retroactively-introducing-the-market-culturist/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/pederhanson-128.jpg" medium="image">
			<media:title type="html">PH</media:title>
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