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	<title>MarketCulture Blog - Using Market-Driven Culture for Competitive Advantage</title>
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	<link>http://blog.marketculture.com</link>
	<description>Strategies for Creating and Maintaining a Market-Driven Culture within Your Business</description>
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		<title>MarketCulture Blog - Using Market-Driven Culture for Competitive Advantage</title>
		<link>http://blog.marketculture.com</link>
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		<title>7 ways a CEO demonstrates he/she is serious about being customer centric</title>
		<link>http://blog.marketculture.com/2012/01/25/7-ways-a-ceo-demonstrates-heshe-is-serious-about-being-customer-centric/</link>
		<comments>http://blog.marketculture.com/2012/01/25/7-ways-a-ceo-demonstrates-heshe-is-serious-about-being-customer-centric/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 19:45:41 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Chief Customer Officiers]]></category>
		<category><![CDATA[Customer Centric Culture]]></category>
		<category><![CDATA[Customer Centric Leadership]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer centric leadership; chief customer officer;linkedin]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=772</guid>
		<description><![CDATA[One of the reasons companies struggle in their quest for enhanced levels of customer focus is employees don’t buy the fact that their leadership is serious about making the change. They are looking for signs that this is not just &#8230; <a href="http://blog.marketculture.com/2012/01/25/7-ways-a-ceo-demonstrates-heshe-is-serious-about-being-customer-centric/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=772&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">clbrown7</media:title>
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			<media:title type="html">customer-centric-leadership</media:title>
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	</item>
		<item>
		<title>The role of inspiration and emotion in customer focused culture change</title>
		<link>http://blog.marketculture.com/2011/12/13/the-role-of-inspiration-and-emotion-in-customer-focused-culture-change/</link>
		<comments>http://blog.marketculture.com/2011/12/13/the-role-of-inspiration-and-emotion-in-customer-focused-culture-change/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 02:57:53 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Culture Change and Social Media]]></category>
		<category><![CDATA[Customer Centric Culture]]></category>
		<category><![CDATA[customer focus]]></category>
		<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[market culture]]></category>
		<category><![CDATA[Market Culture in Action]]></category>
		<category><![CDATA[Market Driven]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer focus; culture change; emotional drivers of culture change; customer centricity]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=764</guid>
		<description><![CDATA[The logical rationale for being customer focused is very hard to argue with. We know that if we can make great products and create an awesome customer experience we will be more successful. And yet we often find we get &#8230; <a href="http://blog.marketculture.com/2011/12/13/the-role-of-inspiration-and-emotion-in-customer-focused-culture-change/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=764&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<item>
		<title>The company-customer disconnect</title>
		<link>http://blog.marketculture.com/2011/11/23/the-company-customer-disconnect/</link>
		<comments>http://blog.marketculture.com/2011/11/23/the-company-customer-disconnect/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 02:24:45 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Centric Culture]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer focus]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[Life Time Value]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[linkedin; customer experience; customer centricity]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=749</guid>
		<description><![CDATA[It&#8217;s a strange irony that the very actions many companies take in an attempt to grow often stops them from growing. The most obvious recent example is Netflix. Once a darling of customer focus and innovation it has been faced &#8230; <a href="http://blog.marketculture.com/2011/11/23/the-company-customer-disconnect/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=749&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<media:content url="http://marketculture.files.wordpress.com/2011/11/closing-the-gap-bain-chart1.png?w=211" medium="image">
			<media:title type="html">Closing the Customer-Company Gap</media:title>
		</media:content>
	</item>
		<item>
		<title>How much is poor customer experience costing you?</title>
		<link>http://blog.marketculture.com/2011/11/09/how-much-is-poor-customer-experience-costing-you/</link>
		<comments>http://blog.marketculture.com/2011/11/09/how-much-is-poor-customer-experience-costing-you/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 14:00:36 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[customer focus]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Service: Customer Experience;Research]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=727</guid>
		<description><![CDATA[Genesys conducted research to determine some of the hard costs associated with provision of poor service in the US. They found than $83 billion annually is either lost to competitors or lost for good as consumers are so turned off &#8230; <a href="http://blog.marketculture.com/2011/11/09/how-much-is-poor-customer-experience-costing-you/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=727&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2011/11/09/how-much-is-poor-customer-experience-costing-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
		</media:content>

		<media:content url="http://marketculture.files.wordpress.com/2011/10/genesys-customer-service-research.png" medium="image">
			<media:title type="html">Genesys customer service research</media:title>
		</media:content>
	</item>
		<item>
		<title>Great Customer Experiences&#8230;.Being Proactive</title>
		<link>http://blog.marketculture.com/2011/11/02/great-customer-experiences-being-proactive/</link>
		<comments>http://blog.marketculture.com/2011/11/02/great-customer-experiences-being-proactive/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 14:00:42 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Wow customer experience; customer satisfaction; lifetime value]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=76</guid>
		<description><![CDATA[We so often hear the negative customer experiences, they are the ones that grab attention, we are shocked!, appalled!  but riveted by hearing about how companies stuff up! What were they thinking? How could they do something like that? Why &#8230; <a href="http://blog.marketculture.com/2011/11/02/great-customer-experiences-being-proactive/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=76&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
		</media:content>

		<media:content url="http://marketculture.files.wordpress.com/2011/10/wow.jpg" medium="image">
			<media:title type="html">wow customer service</media:title>
		</media:content>
	</item>
		<item>
		<title>The customer focused CFO</title>
		<link>http://blog.marketculture.com/2011/10/30/the-customer-focused-cfo/</link>
		<comments>http://blog.marketculture.com/2011/10/30/the-customer-focused-cfo/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 14:00:39 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[CFOs]]></category>
		<category><![CDATA[customer focus]]></category>
		<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[Telstra]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CFO; customer focus; CFO awards' John Stanhope]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=735</guid>
		<description><![CDATA[Congratulations to John Stanhope, recognized as this year&#8217;s CFO of the Year in Australia at the CFO Dealbook Awards for 2011 , an event sponsored by Australia&#8217;s professional accounting body, CPA Australia. The CFO Awards recognize the achievements of the &#8230; <a href="http://blog.marketculture.com/2011/10/30/the-customer-focused-cfo/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=735&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/51756337c33d0cc6b28be74176bb3978?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">clbrown7</media:title>
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		<media:content url="http://marketculture.files.wordpress.com/2011/10/cfoawards2011.jpg" medium="image">
			<media:title type="html">CFOAwards2011</media:title>
		</media:content>
	</item>
		<item>
		<title>A &#8220;wow&#8221; customer experience in the middle of the Indian Ocean</title>
		<link>http://blog.marketculture.com/2011/10/26/a-wow-customer-experience-in-the-middle-of-the-indian-ocean/</link>
		<comments>http://blog.marketculture.com/2011/10/26/a-wow-customer-experience-in-the-middle-of-the-indian-ocean/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 14:00:01 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Market Culture in Action]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=37</guid>
		<description><![CDATA[My father, Linden recently spent a week at Le Touessrok Hotel Resort in Mauritius to unwind and get away from the cares of the working world. This is his story of how they created a world class customer experience: Touessrok &#8230; <a href="http://blog.marketculture.com/2011/10/26/a-wow-customer-experience-in-the-middle-of-the-indian-ocean/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=37&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2011/10/26/a-wow-customer-experience-in-the-middle-of-the-indian-ocean/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
		</media:content>

		<media:content url="http://marketculture.files.wordpress.com/2011/10/beach-pool-img011.jpg" medium="image">
			<media:title type="html">Mauritius</media:title>
		</media:content>
	</item>
		<item>
		<title>Measuring your company&#8217;s Market-Driven Culture: There&#8217;s an app for that!</title>
		<link>http://blog.marketculture.com/2011/10/21/measuring-your-companys-market-driven-culture-theres-an-app-for-that/</link>
		<comments>http://blog.marketculture.com/2011/10/21/measuring-your-companys-market-driven-culture-theres-an-app-for-that/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 14:00:13 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Centric Culture]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[market culture]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[ROMI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[linkedin; measuring customer culture; mri; customer insight; customer focused leadership]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=352</guid>
		<description><![CDATA[With all the talk these days about customer experience and increasing customer focus etc&#8230; it always amazes me that there is no internal measure of customer focus. The only way for businesses to thrive in the turbulence and increasing complexity &#8230; <a href="http://blog.marketculture.com/2011/10/21/measuring-your-companys-market-driven-culture-theres-an-app-for-that/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=352&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2011/10/21/measuring-your-companys-market-driven-culture-theres-an-app-for-that/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
		</media:content>

		<media:content url="http://marketculture.files.wordpress.com/2010/04/market-driven-iphone-app1.jpg" medium="image">
			<media:title type="html">Market-Driven iphone App</media:title>
		</media:content>
	</item>
		<item>
		<title>Are you focused on your customer&#8217;s profit producing behaviors?</title>
		<link>http://blog.marketculture.com/2011/10/19/are-you-focused-on-your-customers-profit-producing-behaviors/</link>
		<comments>http://blog.marketculture.com/2011/10/19/are-you-focused-on-your-customers-profit-producing-behaviors/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 04:17:39 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer focus]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[linkedin; profit producer;customer loyalty;customer experience]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=699</guid>
		<description><![CDATA[Do you know which of your customers are profit producers? It&#8217;s a great way to think about that core group of customers that really drive your business forward. These are typically what we think of as our most loyal customers, &#8230; <a href="http://blog.marketculture.com/2011/10/19/are-you-focused-on-your-customers-profit-producing-behaviors/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=699&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<media:content url="http://marketculture.files.wordpress.com/2011/10/money.jpg?w=300" medium="image">
			<media:title type="html">Show me the money!</media:title>
		</media:content>
	</item>
		<item>
		<title>Making customer focus real: Being prepared to get, share and act on feedback</title>
		<link>http://blog.marketculture.com/2011/10/11/making-customer-focus-real-being-prepared-to-get-share-and-act-on-feedback/</link>
		<comments>http://blog.marketculture.com/2011/10/11/making-customer-focus-real-being-prepared-to-get-share-and-act-on-feedback/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 20:53:05 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer focus]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[Market Culture in Action]]></category>
		<category><![CDATA[Market Driven]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Feedback; Customer Service; Customer Focus; Telstra; Retail Service]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=690</guid>
		<description><![CDATA[Telstra has recently announced a new initiative to publish the customer ratings for its stores on its website. Nothing new for businesses in the US, thanks to services like YELP, but a significant step forward for the dominant Telco and &#8230; <a href="http://blog.marketculture.com/2011/10/11/making-customer-focus-real-being-prepared-to-get-share-and-act-on-feedback/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&amp;blog=1974935&amp;post=690&amp;subd=marketculture&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<media:content url="http://marketculture.files.wordpress.com/2011/10/customer-listening-insight.jpg?w=300" medium="image">
			<media:title type="html">Customer Listening-Insight</media:title>
		</media:content>
	</item>
	</channel>
</rss>
