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	<title>MarketCulture Blog - Using Culture for Competitive Advantage</title>
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	<link>http://blog.marketculture.com</link>
	<description>Strategies for Creating and Maintaining a Market-Based Culture within Your Business</description>
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		<title>MarketCulture Blog - Using Culture for Competitive Advantage</title>
		<link>http://blog.marketculture.com</link>
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		<title>Why companies must embrace customer complaints</title>
		<link>http://blog.marketculture.com/2009/07/02/why-companies-must-embrace-customer-complaints/</link>
		<comments>http://blog.marketculture.com/2009/07/02/why-companies-must-embrace-customer-complaints/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 01:38:28 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Market Culture in Action]]></category>
		<category><![CDATA[market culture]]></category>
		<category><![CDATA[customer complaints]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=243</guid>
		<description><![CDATA[Customer complaints can often be a source of angst and negativity for businesses. What are they complaining about now&#8230;.can&#8217;t we do anything right?
If not managed correctly this can lead to significant drops in employee morale and negative feelings towards customers which creates more customer complaints, a vicious cycle ensues&#8230;.
So how should companies deal with these [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=243&subd=marketculture&ref=&feed=1" />]]></description>
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			<media:title type="html">Customer Complaints from Yelp</media:title>
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		<item>
		<title>Finally a breakthrough tool to measure your level of market orientation</title>
		<link>http://blog.marketculture.com/2009/06/25/finally-a-breakthrough-tool-to-measure-your-level-of-market-orientation/</link>
		<comments>http://blog.marketculture.com/2009/06/25/finally-a-breakthrough-tool-to-measure-your-level-of-market-orientation/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:48:38 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[market culture]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[market orientation]]></category>
		<category><![CDATA[survey tool]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=238</guid>
		<description><![CDATA[Finally there is a way to measure something we have been working with clients on for the last 30 years. It is what we call market culture or in research circles is referred to as market orientation. This goes beyond the notion of customer centricity although the terms are related. It really is about bringing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=238&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/06/25/finally-a-breakthrough-tool-to-measure-your-level-of-market-orientation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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			<media:title type="html">Light Bulb</media:title>
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		<item>
		<title>Is traditional media dead? Maybe Inbound Marketing is the Answer?</title>
		<link>http://blog.marketculture.com/2009/06/09/is-traditional-media-dead-maybe-inbound-marketing-is-the-answer/</link>
		<comments>http://blog.marketculture.com/2009/06/09/is-traditional-media-dead-maybe-inbound-marketing-is-the-answer/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 01:29:13 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=233</guid>
		<description><![CDATA[The overwhelming trend in the advertising business over the past few years has been fragmentation and a shift to online digital media. The traditional 30 second TV spots and print ads reach smaller audiences and have less impact than they once did.
It is time for marketers to look at new ways to deliver the results [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=233&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/06/09/is-traditional-media-dead-maybe-inbound-marketing-is-the-answer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<title>Why culture is important to customer service &#8211; vonage example</title>
		<link>http://blog.marketculture.com/2009/05/26/why-culture-is-important-to-customer-service-vonage-example/</link>
		<comments>http://blog.marketculture.com/2009/05/26/why-culture-is-important-to-customer-service-vonage-example/#comments</comments>
		<pubDate>Tue, 26 May 2009 21:32:38 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Market Culture Inaction]]></category>
		<category><![CDATA[Value Propositions]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketculture]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=148</guid>
		<description><![CDATA[Unfortunately I had to have our Vonage phone line canceled today. I was a big supporter of Vonage when they first launched, I felt they had a great value proposition &#8211; fixed price unlimited calling nationwide with low cost international calling and lots of cool online features to manage voice mails and call forwarding etc. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=148&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/05/26/why-culture-is-important-to-customer-service-vonage-example/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<title>The very real disconnect between advertisers and consumers</title>
		<link>http://blog.marketculture.com/2009/05/15/the-very-real-disconnect-between-advertisers-and-consumers/</link>
		<comments>http://blog.marketculture.com/2009/05/15/the-very-real-disconnect-between-advertisers-and-consumers/#comments</comments>
		<pubDate>Sat, 16 May 2009 01:17:19 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[linkedin customer centricity]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=225</guid>
		<description><![CDATA[As part of my role as the EVP of Programming for the Silicon Valley AMA myself and the President hosted an event on social media marketing strategy with Charlene Li last evening. One of the key points for me was related to the following video:

It is a great video that illustrates the divide between marketers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=225&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/05/15/the-very-real-disconnect-between-advertisers-and-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<item>
		<title>Why the future of marketing is digital</title>
		<link>http://blog.marketculture.com/2009/05/13/why-the-future-of-marketing-is-digital/</link>
		<comments>http://blog.marketculture.com/2009/05/13/why-the-future-of-marketing-is-digital/#comments</comments>
		<pubDate>Wed, 13 May 2009 18:38:09 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[linkedin digital marketing social media marketing customer insight customer satisfaction]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=215</guid>
		<description><![CDATA[I found an interesting video today made by the Best Buy CMO, Barry Judge:

The primary advantage of the digital space is it allows businesses to really understand what customers think. It is a platform that gives a voice to customers of large and small brands and has the potential to shape the customer experience, service [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=215&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/05/13/why-the-future-of-marketing-is-digital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<title>#ims09 Inbound Marketing Summit Highlights &#8211; San Francisco April 28-29 2009</title>
		<link>http://blog.marketculture.com/2009/04/30/ims09-inbound-marketing-summit-highlights-san-francisco-april-28-29-2009/</link>
		<comments>http://blog.marketculture.com/2009/04/30/ims09-inbound-marketing-summit-highlights-san-francisco-april-28-29-2009/#comments</comments>
		<pubDate>Fri, 01 May 2009 01:51:59 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[new product launches]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=205</guid>
		<description><![CDATA[I was lucky enough to have some time to attend a number of the sessions at the Inbound Marketing Summit run by Chris Brogan . I did not get to every session due to some client commitments but I was impressed by the sessions I did attend.
Here are my key takeaways organized into several themes:
Content [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=205&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/04/30/ims09-inbound-marketing-summit-highlights-san-francisco-april-28-29-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<title>World&#8217;s Best Viral Video?</title>
		<link>http://blog.marketculture.com/2009/04/22/worlds-best-viral-video/</link>
		<comments>http://blog.marketculture.com/2009/04/22/worlds-best-viral-video/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 05:37:39 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=201</guid>
		<description><![CDATA[I have been reflecting recently on viral marketing and it&#8217;s capacity to build global awareness almost instantly&#8230;
Like every great marketing technique there is a formula:
It has to be interesting and in a way that really stands out whether its wacky, creative, controversial, unexpected or inspirational.
This is one of my favorites (maybe the world&#8217;s best? &#8211; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=201&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/04/22/worlds-best-viral-video/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<title>Why culture is critical to being customer-centric</title>
		<link>http://blog.marketculture.com/2009/04/21/why-culture-is-critical-to-being-customer-centric/</link>
		<comments>http://blog.marketculture.com/2009/04/21/why-culture-is-critical-to-being-customer-centric/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 04:11:36 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[culture change]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=187</guid>
		<description><![CDATA[I came across this short video of Forrester researcher Peter Kim today which outlines their view on what it takes to make customer-centric real:

While I agree there are 3 ingredients to making customer centric real for customers, the cultural aspect is by far the largest challenge. Metrics and technology are enablers of culture change but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=187&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/04/21/why-culture-is-critical-to-being-customer-centric/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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		<title>How should companies&#8217; innovate?</title>
		<link>http://blog.marketculture.com/2009/04/17/how-you-should-companies-innovate/</link>
		<comments>http://blog.marketculture.com/2009/04/17/how-you-should-companies-innovate/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 23:29:19 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=180</guid>
		<description><![CDATA[

I read an interesting post by Scott Anthony on the Harvard Business Publishing site today called &#8220;Better through whose eyes?&#8221;
He makes the point that innovation needs to be seen through the customers lens. I couldn&#8217;t agree more, in fact if it isn&#8217;t adding value to the customer then in my view it is not innovation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=180&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/04/17/how-you-should-companies-innovate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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