MarketCulture Blog

What is Market Culture?

MarketCulture Strategies

Market Culture is a relative term to describe:

  • The overarching culture of a business relating to the attention it focuses on markets
  • The skills used to create value for customers
  • The level of belief that the ultimate purpose of the business is to create superior customer value, profitably

To break this down, a Market Culture can be distilled into components which may be evaluated individually:

  1. Creation of superior value, profitably
  2. Customer insight
  3. Competitor awareness
  4. Collaborative approach, which includes
    1. Cross-functional team approaches
    2. Collaborative value networks
  5. Criteria for decision-making
  6. CEO leadership

Research studies confirm that those organizations that exhibit a strong market culture produce superior business performance. What’s more, relative market culture strength can be measured, compared and improved.

For more information, leave a comment on one of our posts, or visit our website and we’ll get someone to contact you and answer your questions.