Here at MarketCulture we are big fans of the work of Professor George Day. He has written a number of books over the years around the idea of “Market-Driven” organizations and their ability to drive better performance outcomes.
Below is an overview of a webcast I will be hosting with him on November 30th:
What do Toyota, Barbie and Dell have in common? Each succumbed to inside-out thinking and lost their market leadership. They lost sight of the core purpose of a business: to create and keep customers at a profit.
This webcast offers an antidote to this self-defeating mind-set with a proven outside-in approach to strategy. Winning strategies are viewed through a customer value lens, and illuminated by deep market insights.
WHEN: Tuesday November 30, 2010 – 1 PM PST
Learn More and Register
MarketCulture Blog - Using a Customer Culture for Competitive Advantage 
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