Customer Centric Culture

  • MarketCulture Videos

    I’m very happy to announce we’ve finished our first round of videos which will help explain the concepts behind our little marketing project here. In true social media fashion, I’ve uploaded them to YouTube so we can share them at no additional cost to yourself. What a value prop. In this first video we have… Read more

  • Permission Marketing Becomes Imposed Marketing

    In reading a post on Viral Garden which spoke further about Facebook’s trials with Beacon ads.  I was struck by Mack’s point that the problem was that Mark Zuckerberg went from Facebook member to Facebook CEO and that his focus shifted to monetizing the product. In my opinion there is, first, nothing wrong with monetizing… Read more

  • In-Stadium Collaboration

    Last week, in the midst of the New England Patriots run for the second ever undefeated season in the National Football League, a player from the Pittsburgh Steelers (next opponent) guaranteed victory for his team. This guarantee, made on national television, raised a few eyebrows (and fists) within the New England fan and media sets.… Read more

  • I’m having an AOL moment here

    I’m editing this on 12/11/07 to share that Embassy Suites finally handled this issue.  Bo called me on behalf of general manager Luis Arellano and handled the issue very courteously, if not just a bit late.  So I say “thank you” to them, but leave the post up regarding the general bad experience. ————– In… Read more

  • Green Building in China

      This post is a slight diversion from what most of this blog will cover, but I feel it’s important. And, in so far as this site is about innovative ideas about meeting stated and unstated needs, this idea is right on the mark. Today I attended a small showing for a video entitled Green… Read more

  • Sean Gallagher speaks at the CEO Club of Boston

    Last month our Chief Value Delivery Officer, Sean Gallagher, spoke at the CEO Club of Boston (another link) about how a Market Culture provides the blueprint for profitable companies. We call this the DNA of Profitable Businesses, and this lies at the core of the message we try to bring out. Our message is simple:… Read more