About the Author

Chris Brown is the CEO of MarketCulture Strategies, the global leader in assessing the market-centricity of an organization and its degree of focus on customers, competitors and environmental conditions that impact business performance. MCS works closely with the C-Suite and other consulting groups to focus and adjust corporate vision and values around the right set of beliefs, behaviors, and processes to engender more dynamic organizations, predictable growth, and customer lifetime value.

In short, we help leaders profit by improving their customer culture.

Chris Brown is the blog editor and is CEO of MarketCulture Strategies.

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