Customer Centric Culture

  • Sean Gallagher speaks at the CEO Club of Boston

    Last month our Chief Value Delivery Officer, Sean Gallagher, spoke at the CEO Club of Boston (another link) about how a Market Culture provides the blueprint for profitable companies. We call this the DNA of Profitable Businesses, and this lies at the core of the message we try to bring out. Our message is simple:… Read more

  • Xbox/Microsoft Recognizing Some Use Patterns, Ignoring Others

    Lot of chatter on the Xbox malfunctioning with the Halo 3 game. Class-action lawsuit, cable news coverage and all over the blogosphere. It sounds like there are a few users out there who feel their new game is crashing their system. On the other hand, some feel it’s the fault of the user. They’ve had… Read more

  • Pricing Yourself Out of Your Market – The Sandwich Microcosm

    I had an interesting little experience as I stood in line at one of my favorite little delis this afternoon. The owner had decided to raise the price by around $2 per sandwich and the woman at the counter had the unenviable task of telling this to all the customers. Unfortunately, the new price put… Read more

  • SVAMA November Program on Social Media Public Relations

      Last week Thursday evening the Silicon Valley American Marketing Association (SVAMA) held an event in conjunction with the Silicon Valley Association of Startup Entrepreneurs (SVASE) on the topic of utilizing social media technologies (blogs, podcasts, RSS, and the like) successfully in an integrated public relations campaign.The moderator was Mike Manuel from Voce Communications and… Read more

  • MarketCulture Strategies Congratulates Telstra on Customer Recognition

    As a first post on this blog, I thought it might be fun to start with a success story. A couple months ago, Telstra, one of our premier clients, was recognized for its efforts to better serve their customers. They were named the Australian telecommunications “Company of the Year,” and their chief executive was named… Read more