The very real disconnect between advertisers and consumers

As part of my role as the EVP of Programming for the Silicon Valley AMA myself and the President hosted an event on social media marketing strategy with Charlene Li last evening. One of the key points for me was related to the following video:

It is a great video that illustrates the divide between marketers and customers. I find it ironic that marketers can often be the least customer centric people in an organization when their role is really to deeply understand customers needs, wants and desires…

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