The overwhelming trend in the advertising business over the past few years has been fragmentation and a shift to online digital media. The traditional 30 second TV spots and print ads reach smaller audiences and have less impact than they once did.
It is time for marketers to look at new ways to deliver the results businesses need to grow.
Brian Halligan, the CEO of Hubspot is promoting the idea of inbound marketing and in fact is running an inbound marketing university this month to help people develop new marketing skills in this emerging arena.
Marketing is changing but here is a great video lamenting the old days in the advertising business…..
MarketCulture Blog - Using a Customer Culture for Competitive Advantage 