Domino’s reinvents and transforms itself almost overnight

Patrick Doyle took on the CEO role in January of this year right in the middle of a major transition…

Customer’s feedback on Domino’s was increasingly negative and Doyle has used this to great effect as a catalyst for change and reinvention of their core product offerings, making them fresher more real and less “cardboard”

This is a great example of using customer insight/feedback to reinvent an organization, shake it out of complacency and really take it to the competition in a short period of time. Time will tell if they are really delivering on the new strategy but from an outsiders point of view Mr Doyle is providing a great example of what it takes to quickly energize a company and transform its offering almost overnight….

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