The logical rationale for being customer focused is very hard to argue with.
We know that if we can make great products and create an awesome customer experience we will be more successful.
And yet we often find we get stuck in a short sighted web of fear and self interest that results in us not acting in a manner that will get us and our businesses the best results. In short culture stops us from making things happen.
At MarketCulture we have found that rationale arguments are not enough, people must emotionally buy-in to the idea of improving their own and therefore their organization’s customer focus.
When we can trigger both the rationale and emotion drivers we see change happen.
I have embedded a short video that describes the type of change we are looking to help our clients undertake, would love you feedback on if you think it is an effective way to communicate the message.