Why feedback is crucial to customer satisfaction

Managers aren’t the only people equipped to provide valuable feedback into your organization.

A corporate culture that encourages feedback will improve customer relationships. Why? If we don’t know what’s wrong we can’t fix it. If customer’s can’t easily provide feedback they won’t, they will simply leave or worse complain to other potential customers about their poor experience.

Employees are usually the first people customers encounter and frequently have insight into common customer complaints and concerns. What is important is that the leadership listen to, prioritize and act on this feedback.

By practicing a policy of transparency and never punishing employees for providing feedback, you will improve your customer relationships and often increase employee satisfaction in the process.

Just as customers want to be heard so too do the staff in your organization. So develop the practice of giving and accepting feedback, it is a shortcut to getting the right things done faster and more effectively for your customers and ultimately your business.

Do you encourage feedback in your company?

 

 

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s