Customer Centric Culture

  • Video Enables Never-Before-Possible Conversations

    Using videos to interact with clients has always been powerful.  A video report at an annual shareholder or sales meeting will hold attention better than most, if not all speakers.  And back in our younger years, how much more interesting was a watching an educational film than listening to the teacher? Over the last number… Read more

  • Recession? Time to grow the business!

    In an article entitled Seven Winning Tactics During a Downturn, MarketCulture chairman Linden Brown outlines some tactics to use during a downturn that help grow market share and improve the value your company provides its customers.  Chief among them: Take another look at your firm’s mission. How well does it emphasize your customer? Reconsider the… Read more

  • CEOs Take Heed

    Organizational culture might be difficult to perceive, but it is a driver of business performance, according to more than sixty studies covering 7,619 companies and business units in 26 countries. Continue reading → Read more

  • JetBlue uses Twitter – Listens to Customers, Grabs New Business

    Part of the reason I haven’t been blogging as much as I should be is because I have been “micro-blogging” on this fascinating site called Twitter.  If you haven’t heard of this yet, check out their FAQs or read a Newsweek article. Find out how it can be used by businesses through CIO Insight. Today… Read more

  • Great SVAMA Event w/ Carmine Gallo Yesterday

    Yesterday afternoon we had an SVAMA-sponsored lunch presentation by Carmine Gallo.  He presented topics from his new book, Fire Them Up via (Amazon), which discusses great communication techniques.  However, more than simply summarizing his points, we were able to put the pieces into practice. After explaining 7 components that fill in the acronym “INSPIRE” participants… Read more

  • An Individual Also Has A Market Culture

    So often we talk about a Market Culture as being something that an organization (company, business unit) possesses.  We forget to mention that the actions that define this way of business life start at the individual. Personal Culture => Group Culture Your Market Culture => Your Company’s Market Culture So every day ask yourself, “What… Read more