Recession? Time to grow the business!

In an article entitled Seven Winning Tactics During a Downturn, MarketCulture chairman Linden Brown outlines some tactics to use during a downturn that help grow market share and improve the value your company provides its customers.  Chief among them:

1. Take another look at your firm’s mission. How well does it emphasize your customer?
2. Reconsider the team you have in place, and trim only those that don’t provide customer value. Across the board cuts miss this point.
3. Spend more time researching your customer and the competition.
4. Price strategically. Resist the urge to drop prices.

Be aggressive during a downturn and focus your team’s energy where it needs to be: On building profitable consumer value.

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