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Why the future of marketing is digital

I found an interesting video today made by the Best Buy CMO, Barry Judge:

The primary advantage of the digital space is it allows businesses to really understand what customers think. It is a platform that gives a voice to customers of large and small brands and has the potential to shape the customer experience, service levels and even the strategies of the world’s largest companies.

This is great for marketers. Those that invest the time listening, engaging and learning will gain the deeper insights necessary to provide better value.

We measure the level of customer insight an organization has in a survey we recently validated and it is clear that companies that effectively execute in this area have greater customer satisfaction, more success in new product development and high levels of innovation. Isn’t that something all businesses are interested in?