Tag Archives: social media

Best Buy, GE & EMC: Using Social Media to change their internal cultures

I just read a great post by Jeremiah Owyang that included this video on how best buy are using social media in a variety of ways to positively impact on their culture:

I think a key point here is that to be successful in social media, the underlying values of the users need to be about adding value, being transparent, being authentic. When these values filter into the broader organization great things can happen, new ideas evolve, changes happen faster, customer service gets better. In fact increasing Iam seeing examples of how social media can be a key enabler of what we at MCS call marketculture.

Another example is GE which uses SupportCentral as a internal tool that has been ahead of the curve since 2000 according to comments by a reader on a recent McKinsey article. Anna All also references GE in this great article about its impact and Chuck Hollis from EMC illuminates us further with his first encounter with the system.

Which tools do you think are having the greatest impact on your corporate culture?

Xbox/Microsoft Recognizing Some Use Patterns, Ignoring Others

Lot of chatter on the Xbox malfunctioning with the Halo 3 game. Class-action lawsuit, cable news coverage and all over the blogosphere. It sounds like there are a few users out there who feel their new game is crashing their system. On the other hand, some feel it’s the fault of the user. They’ve had no problems themselves. (Good comments string on this post.)

The folks behind Xbox have a blog dedicated to fixing the problems associated with the machine. There’s been a lot of chatter about how Microsoft was aware of certain hardware problems and set aside $1 billion this past summer to deal with it. Now, in light of problems with new games (also including Call of Duty 4), that money appears to be an admission of guilt. My favorite submission was under this post which says toothpaste will help fix the discs the machine scratches. I would prefer they give me some idea what they’re doing to prevent their machines from scratching discs in the first place!

I’m also willing to throw MSFT under the bus a little on this one and ask how much research they did into consumer use patterns prior to launch? The first Xbox was fantastically popular and gamers are notoriously dedicated to their craft.

But in the mixed world that is Microsoft consumer value, it looks like they may be taking their game console to the social media realm with tomorrow’s fall update. So they miss on the hardware end, but make up for it with greater connectivity.

SVAMA November Program on Social Media Public Relations


Last week Thursday evening the Silicon Valley American Marketing Association (SVAMA) held an event in conjunction with the Silicon Valley Association of Startup Entrepreneurs (SVASE) on the topic of utilizing social media technologies (blogs, podcasts, RSS, and the like) successfully in an integrated public relations campaign.The moderator was Mike Manuel from Voce Communications and the author of the Media Guerrilla blog.Mark Coker from the Dovetail PR agency was a panelist, as were Brian Warren of OuterJoin and Jeff Rubenstein of Sony Playstation (USA).My sincere thanks to these gentlemen for their participation!The topics discussed ranged quite greatly and reflected the diverse nature of all the attendees. They covered, how does a tech-unsavvy person get into this (just get out there and start typing) to how do I justify online PR activities to reluctant decision makers who also happen to handle budgets (by integrating Web 2 technologies into a fully integrated comm strategy that includes time-proven media vehicles).The event was a great success with over 100 attendees from both organizations and the public at large. Adobe Systems hosted the event in their LEED Certified building. They offered a great conference room and a great spread of food and refreshments.In full disclosure, MarketCulture Strategies has a deep interest in the SVAMA as two of our team (including myself) are members of the board. I find my participation in the group to really help me stay on top of current marketing issues, which I think is extremely important here in Silicon Valley. Moreover it provides great networking opportunities. Over time I can see the organization being mentioned a lot on this blog.