World’s Best Viral Video?

I have been reflecting recently on viral marketing and it’s capacity to build global awareness almost instantly…

Like every great marketing technique there is a formula:

It has to be interesting and in a way that really stands out whether its wacky, creative, controversial, unexpected or inspirational.

This is one of my favorites (maybe the world’s best? – that probably depends on your criteria…..), it connects with viewers emotionally with a simple powerful idea that connects people around the globe…enjoy!