I have been reflecting recently on viral marketing and it’s capacity to build global awareness almost instantly…
Like every great marketing technique there is a formula:
It has to be interesting and in a way that really stands out whether its wacky, creative, controversial, unexpected or inspirational.
This is one of my favorites (maybe the world’s best? – that probably depends on your criteria…..), it connects with viewers emotionally with a simple powerful idea that connects people around the globe…enjoy!
MarketCulture Blog - Using a Customer Culture for Competitive Advantage 