We had another great SVAMA program last night, with a very interesting keynote by Rohit Bhargava and an outstanding panel comprised of Michael Brito from Intel, Glenna Patton HP’s VP of Brand Strategy and Mario Sundar the Community Evangelist and Chief Blogger at LinkedIn.
Rohit made a compelling case for bringing back the humanity to large organizations many of which appear faceless to customers. He gave great examples of companies like Dole with bananas, “innocent” fruit smoothies from the UK and my favorite the new Intel ad that lets us inside intel with a fun take on their culture:
Each of the panelists spoke with passion about what it means to really connect with customers and also some insights into the challenges at making this happen in very large organizations. Intel with 85,000 and HP with 300,000 employees!
To summarize: social media is amplifing word of mouth and providing opportunities for businesses to put a real face on their companies in a way that is different, unique and valuable. By thinking more deeply about how to connect more meaningfully with customers, companies can build stronger and more profitable ongoing connections that are hard to replicate.