We just recently released a new case study on the CMO of Franke, Charles F Lawarence. It tells the story of the impact a “Market Responsiveness Index” survey can have on your company and career.
Charles described the experience best himself:
“This MRI tool was a game changer for Franke and me personally.”
The tool allowed Charles to quickly gain insight into the organization he was leading. It highlighted areas of organizational strength and weakness as it relates to customers and alignment around the Franke brand and customer experience.
More importantly, it provided a rallying point for change and action planning.
You can download and read more about Charles and the Franke story here.
MarketCulture Blog - Using a Customer Culture for Competitive Advantage 
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