This is one of my favourite videos that really demonstrates customer focus in action…. understanding customer needs and demonstrating how you will fill those needs in a tangible way is how every great customer focused professional operates… enjoy the video!
Winner of the Best Marketing Book of the Year 2015!
- Why intensity and metrics matter when reshaping an organization’s culture: Lessons from Wells Fargo
- Is it possible to compete with Amazon and win?
- Which is a better approach: customer-centric, product-centric or finance-centric?
- To get the right customer culture you have to be obsessive!
- Amazon Founder Jeff Bezos explains how he drives a passion for customer obsession with his senior leadership teams
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