How to communicate without saying a word

Communication is a massive part of any major change initiative. A leadership team’s ability to connect with employees at all levels with a clear powerful message is critical to success.

Some of the best lessons on communication come from the world of advertising. Agencies are charged with breaking through the noise to catch a customer’s attention and deliver a powerful, meaningful message.

The image at the top of this post does just that. It also helps illustrate some rules about communication that can help leaders be more powerful communicators.

First it uses a powerful simple visual that tells a story without saying a word. “How am I going to fit my car into that spot….without killing anyone!”

Second the text is simple, to the point and benefit driven – “Park assist technology from Volkswagen”.

The lesson for leaders trying to drive change is – use powerful visuals that represent and reinforce the changes you want to make in the organization.

Here is a great visual we developed for one of our client’s that wanted to implement the “5 whys” process as part of their customer focused culture change initiative.

Why is the “Why” upside down? Good question! I thought you’d never ask….

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