We are often asked about other research that has helped shape our view of creating customer cultures.
Here is a list of a few of our favorite research articles and books the influenced us deeply when writing “The Customer Culture Imperative“:
Kotter, John P. and Heskett, James L. (1992), Corporate Culture and Performance, New York, Free Press.
Homburg, Christian; Pflesser, Christian (2000), “A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes,” Journal of Marketing Research; Vol. 37 Issue 4; 449-462
Basch, Michael D. (2003), Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day, New Jersey, Prentice Hall.
Kirca, Ahmet H.; Jayachandran, Satish; Bearden, William O. (2005), “Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance,” Journal of Marketing; Vol. 69 Issue 2; 24-41.
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