Last month our Chief Value Delivery Officer, Sean Gallagher, spoke at the CEO Club of Boston (another link) about how a Market Culture provides the blueprint for profitable companies. We call this the DNA of Profitable Businesses, and this lies at the core of the message we try to bring out.
Our message is simple: Corporate culture is important to business success. It is the core blueprint around which all other building blocks are placed. It is the framework under which company value get passed along. Exec to employee. Old hand to new recruit. Can’t overlook culture.
What we’re doing is bringing a new understanding to this. We have developed a measurement tool for this and will be rolling it out in the new year. (Ssshh, don’t tell anyone I told you!) Once you can measure it, you can compare it. If it’s low, you can improve it. (We offer training services for this.) If it’s high, you can demand more from your organization.
Knowledge is power and in 2008 we will be offering a kind of knowledge you never knew you could have!