We have an article published with the CMO Council in the December 2007 issue of Marketing Magnified.
Our team, led by Chief Value Delivery Officer Sean Gallagher, highlights the importance of culture on business performance and why it’s more important than CRM, Marketing Performance Measurement, and other popular marketing tactics including *gasp* blogging.
In essence, evidence shows that organizational culture is hugely correlated with profitability metrics. Most people in business know that strong marketing skills are needed to bring in new business and maintain satisfied customers, but not many folks are aware of how their firm stacks up.
MarketCulture Blog - Using a Customer Culture for Competitive Advantage 