Article Published with the CMO Council

We have an article published with the CMO Council in the December 2007 issue of Marketing Magnified.

Our team, led by Chief Value Delivery Officer Sean Gallagher, highlights the importance of culture on business performance and why it’s more important than CRM, Marketing Performance Measurement, and other popular marketing tactics including *gasp* blogging.

In essence, evidence shows that organizational culture is hugely correlated with profitability metrics.  Most people in business know that strong marketing skills are needed to bring in new business and maintain satisfied customers, but not many folks are aware of how their firm stacks up.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s