Jeff Bezos on what we call marketculture, zappos and amazon’s early days

I came across a really great video produced by Jeff Bezos, CEO of Amazon today.

In it he shares some cool stories about Amazon’s early days, a short list of what he knows about business and why he loves Zappos.

What is really interesting from our point of view is his comments on what he knows about business. He mentions a few of the critical components of what we call “MarketCulture” – an obsession with customers, understanding them, listening to them and inventing for them. Take a look:

Jeff if you are listening, we would love to run Amazon through our “Market Responsiveness Index”!