Taking the long view

A customer culture is one that takes the long view.

It’s a company that recognizes the necessity to get short-term results but does not borrow from the future to achieve them.

It’s a company that will invest in customers today so that they will remain customers tomorrow.

It’s a company that values long term healthy relationships with employees, partners and customers.

It’s a company that will do the right thing in the short-term even though it will cause pain so it will become the right kind of company in the future.

Does your company take the long term view?