Taking the long view

The Long View, Davenport

A customer culture is one that takes the long view.

It’s a company that recognizes the necessity to get short-term results but does not borrow from the future to achieve them.

It’s a company that will invest in customers today so that they will remain customers tomorrow.

It’s a company that values long term healthy relationships with employees, partners and customers.

It’s a company that will do the right thing in the short-term even though it will cause pain so it will become the right kind of company in the future.

Does your company take the long term view?

One response to “Taking the long view

  1. Pingback: Does Facebook have a customer culture? Absolutely! | MarketCulture Blog – Using a Customer Culture for Competitive Advantage

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